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According to the study, the decline in traditional personal ads and dating agencies has seen a shift to a faster and more DIY dating methods such as free online dating.
A staggering 71% of all Internet users have engaged an online dating site on various levels either out of curiosity or to actually sign up and go on real dates.
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The report also told of major complaints from single people in this age bracket. Hard meeting women without lots of baggage and emotional hang-ups 2.Aside from dating online, 67% of Australian 55 - 65 year olds use the Internet at least 4 times a week for multiple reasons.According to Lehman Brothers Equity Research, the 50 plus age group is the fastest growing group of singles to look for love online.Total annual revenues accumulated from subscription based dating sites tops 1 billion dollars - and this doesn't even account for the many free dating sites and services.On average, regular online daters belong to 3 dating sites averaging 4.00 each person per year in subscriptions.